brightpeak financial Appoints Doner as Agency of Record


Minneapolis, MN – February 15, 2017 – brightpeak financial, a division of Thrivent Financial that focuses on equipping people with dynamic, technology-enabled financial products and services, has selected Doner as its Agency of Record. The agency has been tasked with overseeing brand strategy, marketing and advertising. Doner will focus on using digital, social and content to fuel brightpeak’s mission to help a younger generation grow stronger financially so they can live a life filled with confidence and generosity.

“If we are to attract new generation to our products and services, we need to do things differently,” said Lisa Steffes, CEO & President, brightpeak financial. “We were immediately impressed by Doner’s ability to grasp our difference as a digital-first business that provides simple, straightforward solutions. Doner came to us with smart, creative ideas built around simplicity, transparency and trust that will resonate and position us for dynamic growth.”

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“brightpeak financial is appealing to a new generation as a financial services company that is about people, not profit,” said David DeMuth, CEO of Doner. “This is an incredible opportunity to partner with them to act on that thinking with digitally-led branding and marketing that puts the real stuff – family, faith and values – first.”

brightpeak financial develops content, tools and financial planning products and resources that help transform the clients’ (members) relationship with money, enabling them to live a life of confidence and generosity. They currently work with over 7,500 Americans nationally, delivering approximately 80 percent of its services digitally.

The first work from the new partnership will break in 2017.

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About brightpeak financial

brightpeak financial is a fast-growing, mission-driven digital financial services company offering straightforward financial guidance that is paired with solutions like Term Life Insurance, Disability Income Insurance and retirement guidance. The company equips and empowers people nationwide to grow financially stronger so they may live confidently and generously throughout their lives. brightpeak financial is a division of Thrivent Financial, a membership organization of Christians founded more than a century ago, and headquartered in Minneapolis, MN. It was recently recognized by Minnesota Business Magazine as one of 100 Best Companies to Work for. Visit www.brightpeakfinancial.com

About Doner

Doner is a full-service, performance-driven advertising agency that has built on its strong creative legacy to create a truly modern, global integrated creative network with offices in Detroit, Cleveland, London and Los Angeles. Doner moves at the speed of business, offering true integration and total activation through a multi-platform production studio and a state-of-the-art digital technology hub—the Digital Underground. With over $1.5 billion in billings, Doner is a part of the MDC Partners network and serves clients including, Fiat Chrysler Automobiles, The Coca-Cola Company, Cox Communications, DuPont, Harman, Serta, GEOX, Smithfield Foods, Bristol-Myers Squibb, and The UPS Store. Visit www.doner.com.

 

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