Eric Hughes to discuss the necessary adaptions needed in the FinTech industry in order to reach and engage today’s younger generation customers.
Minneapolis, MN – April 12, 2017– brightpeak financial, a leading digital financial services company, announced today that CMO Eric Hughes will speak at the The Marketing to Millennials for Financial Services Summit on Friday, April 21, 2017 in New York City. Eric’s presentation is titled: “Adapt a Legacy Business to Meet Next Generation Needs.”
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The Marketing to Millennials for Financial Services event brings together leading financial marketers who understand both the unique challenges posed by millennials and what is needed to win over this largest generation of financial consumers. The two-day event, located at the Marriott at the Brooklyn Bridge in New York City, is North America’s largest financial services marketing event.
“I am thrilled to be speaking at a conference focused on one of our most important target customers: millennials,” stated Eric Hughes, CMO of brightpeak financial. “This generation is an elusive demographic for the financial services industry. For years, we have focused on creating innovative ways to reach and engage with the younger generation customer, providing digital financial solutions to them that are easy to access at their fingertips. I look forward to connecting with attendees on insights we’ve learned in our journey.”
After a century of status quo, the financial services industry is adapting to offering services in digital methods. No other generation has demanded this more than the millennial generation who have grown up wanting more transparency, flexibility and self-authority. Eric will present a case study focusing on how brightpeak financial has reframed a legacy business to service a younger audience. He will provide relevant insights into how best to provide these services in a manner many now expect to find digitally at their fingertips.
To register for Marketing to Millennials for Financial Services click here. To learn more about Eric Hughes’ presentation or to hear more about our solutions, visit us online at www.brightpeakfinancial.com.
About brightpeak financial
brightpeak financial is a fast-growing, mission-driven digital financial services company offering customized, behavior-based financial guidance through unique solutions that help people live confident, generous lives. The company equips and empowers people nationwide to grow in relationship with each other as they tackle one of the leading causes of relational discord: financial insecurity. To accomplish this bold mission, brightpeak offers digital access to products including marriage relationship courses, personal money management apps, savings accounts, Term Life Insurance, Disability Income Insurance and retirement guidance. brightpeak financial is a division of Thrivent Financial, a not-for-profit membership organization of Christians founded more than a century ago, and headquartered in Minneapolis, MN. For the past two consecutive years, brightpeak has been recognized by Minnesota Business Magazine as one of 100 Best Companies to Work for. Learn more at www.brightpeakfinancial.com and www.LoveAndMoney.com.